Hip-hop star Pharrell Williams is battling an Italian fashion firm over his Ice Cream clothing line. The Gilmar Group is blocking a trademark application on his brand name on grounds that it's too similar to Gilmar's Ice and Iceberg labels. He is suing them claiming that adding the word "cream," street slang for money, "creates a very different sound, appearance, meaning and overall commercial impression."

The Gilmar Group seem like they are some haters and don't want Pharrell to succeed with his clothing line because their brand is played out.